Culture

Cul’ ture: the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people.


Southwest’s Culture is what has set us apart from other airlines and companies since our start in 1971.

A big part of that Culture is Living the Southwest Way:

The Southwest Way
Warrior Spirit Servant’s Heart Fun-LUVing Attitude

Work Hard
Desire to be the best
Be courageous
Display a sense of urgency
Persevere
Innovate

Follow The Golden Rule
Adhere to the Basic Principles
Treat others with respect
Put others first
Be egalitarian
Demonstrate proactive Customer Service
Embrace the SWA Family

Have FUN
Don’t take yourself too seriously
Maintain perspective (balance)
Celebrate successes
Enjoy your work
Be a passionate Teamplayer


Work Hard. Play Hard.

Another important Company value is Getting Excellent Results, which includes:

  • Focusing on Safety, low cost, and high Customer Service delivery
  • Demonstrating integrity in all actions
    • Be honest
    • Be ethical
    • Be trustworthy

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Southwest Airlines is an equal opportunity employer.


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